Custom Publishing to Grow Your Business
Content Marketing Resources
Joe Pulizzi’s Blog
Using Content as the Center of Your Marketing Strategy - Don't Miss this Event!
Why Custom Events Have Become the New Forum for Targeted Engagement
Age of Conversation Sequel - More Authors, More Must Have Content
A Simple Reason Why Yahoo! is Killing Itself
How BuyerZone Creates Content that Gets Results - Q&A with Jeremy Sacco
Weekly Most Popular Articles
Meredith creates P&G Custom magazine
- Hitch!
- 2
These comments are from Meredith's first quarter earnings call in which CEO Steve Lacy reports that the company will be doing Proctor and Gamble's custom magazine that is distributed with Better Homes and Gardens, Family Circle, Ladies Home Journal, and Parents magazine. The content focuses on useful time saving tips for busy homeowners and parents highlighting new products from P & G. The company is also doing a companion program on Parents.com along with other projects making them a full marketing service provider as opposed to just a custom publisher.
| Submitted By: | Editor 9 months ago. |
| Category: | Print Magazines |
| Tags: | Meredith, Proctor & Gamble, custom publishing, custom magazine, integrated marketing, database marketing |
| Viewed: | 336 times |
| Emailed: | 0 times |