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Media Drives Strong Half For WPP, Digital Accounts For 25% Of Total Revenues

Editor
mediapost.com

For the first half of 2008, media was WPP's fastest growing sector - with digital and direct response media growing to 25% of WPP's total revenues - overall advertising services was the organization's laggard, reflecting a slowdown in traditional branded advertising services. WPP is the largest buyer of media in the world and the parent of MindShare, Mediaedge:cia, MediaCom, Maxus and brand agencies including JWT, Y&R and Grey.

Submitted By: Editor 3 months ago.
Category: News
Tags: WPP, media, digital, reports, earnings, statistics, digital,
Viewed: 66 times
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