buzzmarketingfortech.blogspot.com

How much should you spend each year on media? In business publications, online, radio, even TV? For B2B marketers this can be quite a quandary. But thanks to B2B Magazine – they have compiled a list of the Top 100 B2B advertisers and how much they are spending on each. (link to report) http://www.btobonline.com/pdfs/Top100.pdf

But how can that help you?

Knowing how much the big boys spend on their media and the distribution of that media doesn’t really help me right now in budget season. But knowing how much they spend as a percent of their overall revenue can. Let me explain …

IDC coined a term – Marketing Budget Ratio – which is the percentage of marketing budget to overall revenues (also known as MBR). The MBR for most technology software and hardware firms (according to IDC) is typically 3-5%. In technology pure play services firms you typically see 1.5% (according to ITSMA) or even lower.

I have adapted that idea to create the Media Budget Ratio.

Submitted By:	phdunay 2 months ago.
Category:	Industry Trends
Tags:	advertising, media
Viewed:	133 times
Emailed:	0 times

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