MediaPost Automotive Marketer of the Year - Mercedes
- Hitch!
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After a rocky 2005 and 2006, the Mercedes company came back in 2007 with record year over year sales and a successful product strategy. They came out with three new models to appeal to different consumers instead of trying to cram everything into one model. Another winning factor was their advertising campaign, which included letting consumers get in and test drive the car on closed courses. Next year, a new compact luxury SUV.
| Submitted By: | Editor 1 year ago. |
| Category: | News |
| Tags: | Mercedes Benz, marketing, advertising, what works, automobile, tv, interative, print, |
| Viewed: | 100 times |
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