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This post from Bud Caddell on passion2publish.com includes a 16 slide presentation given to his company as they do talks each Monday in an effort to continually review the basics of what they do and to be sure they are educating internally. This presentation is on metrics and how, as a company, they can be more agile to respond to user needs. This article also includes some information to help summarize. Points include such things as the most important metrics are always driven by the business objectives of the account and how can we better utilize ROI to make the case for an online publication.
| Submitted By: | Editor 8 months ago. |
| Category: | ROI-Measurement |
| Tags: | analytics, engagement, measuring engagement, metrics, social media |
| Viewed: | 257 times |
| Emailed: | 0 times |