marketinginteractions.typepad.com

In a complex B2B sale, downloading one white paper or clicking on one email link is not enough to justify a call from sales or an email requesting 20 minutes of their time to review your product. In fact, it just makes people regret that they took a look.

Because the Internet has become the most prevalent business information source available, marketers need to make some adjustments. People self-educate more than ever and can learn so much on their own that they now control the buying process. And, until they're ready to talk, it's not going to do marketers any good to act like all responses are equal.

Find out what topic density is and how to apply it to get closer to your buyers...

Submitted By:	ardath 6 months ago.
Category:	Integrated Content Marketing
Tags:	topic density, content strategy, Marketing Interactions, Ardath Albee
Viewed:	236 times
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