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Besides on regular season jersey's, a league first, McDonalds is taking branding to a whole new level by displaying its logo on the court, on poll pads and on team chair-backs. McDonald's will also promote its brand through courtside signage, in-game advertisements and a variety of in-game promotions, along with prominent exposure on WNBA.com and NBA.com during the promotion. See more about player involvement and McDonalds in this article.

Submitted By:	Editor 6 months ago.
Category:	Branded Content/Entertainment
Tags:	WNBA, basketball, McDonalds, branding, advertising,
Viewed:	106 times
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