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Marketing by Publishing Your Own Book

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peterdarling.typepad.com

An interesting little case study on Goodby, Silverstein. This blog post reviews how Goodby's creation and distribution of their own book was a key to their overall marketing program and ultimately, their success.

Submitted By:	juntajoe 1 year ago.
Category:	Books
Tags:	custom publishing, book publishing, case study
Viewed:	380 times
Emailed:	0 times

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