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Marketing Metrics: Rethinking them Again!
- Hitch!
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It always seems that marketing metrics is a fertile topic to discuss and write about but after reading a few recent Forrester research reports I think they really helped me to crystallize how I am going to be tracking metrics going forward but they also gave me a sense of what importance I should give to each of them.
While not plagiarizing them outright – I think I have adapted them to things I have blogged about before. I still feel there is only one metric that counts – SALES. Ringing the cash register is the best if not the only way to prove marketing value (as I have told you in the past). And our lead nurturing platform has been immensely helpful in giving transparency into that process and showing that value.
But many of you have questioned my outright simplicity of just using one metric by saying to me – don’t you measure Impressions? or don’t you measure Cost per Click?
Well of course I do but do I then email those stats to the CEO? No. But I do feel they have a p
| Submitted By: | phdunay 3 months ago. |
| Category: | ROI-Measurement |
| Tags: | Lead Nurturing, Pay Per Click, ROI, Sales |
| Viewed: | 76 times |
| Emailed: | 0 times |