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I was talking to a friend of mine the other day and she said she was outsourcing her email. She plans to hire a virtual assistant to take care of that mundane task - she doesn't have the time.

Which made me start thinking about who was actually reading the emails marketing sends. If marketing spends their time creating personas and profiles of their prospects and developing marketing messages intended to be relevant and personalized, just for them, what happens when their virtual or executive assistant is the one sifting through their email?

Submitted By:	ardath 10 months ago.
Category:	Email
Tags:	Ardath Albee, Marketing Interactions, email relevance
Viewed:	159 times
Emailed:	0 times

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