mediapost.com

Results of Forrester's annual Interactive Marketing Channels adoption study of 333 marketers which found that 80% of marketers say the benefits of adopting emerging channels are worth the challenges of trialing, 60% struggle to build the case for interactive marketing, and 68% would rather wait to adopt interactive channels until after they are proven. See this article for what this means for the future of marketing.

Submitted By:	Editor 2 months ago.
Category:	Research
Tags:	online, marketing, industry, research, study,
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