buzzmarketingfortech.blogspot.com

Harvard Business School professor John Quelch once said “The purpose of marketing… should be geared to changing and reinforcing customer actions rather than customer attitude.” I recently revisited this quote and feel it still holds true. But in the age of social media, it is likely to come under siege.

Submitted By:	phdunay 8 months ago.
Category:	Integrated Content Marketing
Tags:	Advertising, behavioral targeting, Branding, Buzz Marketing, Conversational Marketing
Viewed:	151 times
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