LinkedIn courts developers, lands BusinessWeek deal
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A new program will let outside developers create software for LinkedIn as well as embed features of LinkedIn, such as finding your business contacts, directly from partner websites. The new feature, just beginning, features Business Week, which will deploy an app that links keywords, like company names, to LinkedIn contacts through a pop-up box. The launch is part of a broad plan to revamp the service to fend off larger rivals such as Facebook.
| Submitted By: | Editor 1 year ago. |
| Category: | News |
| Tags: | user experience, biz buzz, ad buying & planning, branding, signs of what's to come, alternative marketing, co-op marketing & partnerships, I-PR & business communications, new and improved, tools & software, personalization |
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