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Buyer personas and profiles are sometimes seen as valuable and sometimes regarded as just one more complexity that bogs down the marketing process. I mean, it'd be much easier if a potential buyer would just send you an email that says something like:

Hi Mr. Company,

I'm an IT Manager at a midsize financial company with 500 employees and I need to figure out how to roll out patches without knocking down my end user's machines because last month we had a terrible mess on our hands with the latest antivirus updates.

I'm not the decision maker on this deal, but I can influence the guy who signs the checks and I need the career boost of a win, so can't you just tell me how to get this right, minimize the associated costs and never have to fight this break/fix battle again? Oh, and yeah, the budget is approved, but the big guy is going to want TCO stats. So get back to me, please. I've got application updates in the queue.

Thanks,
Joe

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Submitted By:	ardath 5 months ago.
Category:	Content Development
Tags:	Ardath Albee, buyer personas, content strategy
Viewed:	150 times
Emailed:	0 times

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