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A new survey of 3,000 global marketers has concluded that marketing effectiveness has reached an all-time low. Those surveyed said that "65% of their marketing spend had no discernible effect on consumer behavior in 2007."

That's even worse that the old adage about 50% of your marketing being wasted, but not knowing which half. However, the reason is pretty much the same - lack of measurement.

Submitted By:	ardath 8 months ago.
Category:	ROI-Measurement
Tags:	Ardath Albee, Marketing Interactions, marketing measurement
Viewed:	313 times
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