adage.com

This article by Megan McIlroy looks at recent research from GfK Starch Communications comparing readers reactions and opinions to print ads versus online ads. Generally, web ads have to be more creative, catch the readers attention quickly and tell them the benefit immediately. Phil Sawyer, senior VP of GfK Starch Communications also says that engagement with a website generates a perverse effect on advertising -- the more engaged to the site and the more stimulating the internet ad, the greater the visitor will react against the advertiser. The solution, he said, is to give the visitor relevant information -- and fast.

Submitted By:	Editor 1 year ago.
Category:	Research
Tags:	publishing, advertising, marketing, online marketing, online advertising, print advertising, creativity,
Viewed:	192 times
Emailed:	0 times

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