nytimes.com

Procter and Gamble is part of a wave of companies getting into the music business to promote their own products, essentially becoming record labels themselves. Other companies like Nike, Red Bull and Bacardi are getting in on it too and call it a 'branding exercise'. Found out more from this article and how this is different then product placement and commercials.

Submitted By:	Editor 4 months ago.
Category:	Branded Content/Entertainment
Tags:	Wal Mart, Starbucks, Nike, Red Bull, branding, advertising, records, video, music, P&G, Procter & Gamble
Viewed:	86 times
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