Is the mobile phone ready for the marketing mix?
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Mobile marketing could be the future and Coca Cola is one company who thinks so. This article looks at projections make by Coke as long ago as 2005 and based on their accuracy validates that the mobile phone could be a consistent part of the marketing mix, especially because there can be two way communication. Also includes pros and cons as seen by Unilever.
| Submitted By: | Editor 10 months ago. |
| Category: | Mobile Content Marketing |
| Tags: | mobile marketing, bluetooth, campaigns, coke, coca-cola |
| Viewed: | 201 times |
| Emailed: | 0 times |