Is the Main Job of Marketing Today Publishing?
- Hitch!
- 1
A summary from a recent BtoB NetMarketing breakfast: Leading marketing organizations such as IBM and Siemens are focusing the majority of their time, attention and resources on the creation and distribution of their own content to customers and prospects.
| Submitted By: | juntajoe 10 months ago. |
| Category: | Content Marketing 101 |
| Tags: | BtoB magazine, BtoB NetMarketing Breakfast, IBM, Siemens, CIT, Joe Pulizzi, Content Marketing, Marketers as Publishers |
| Viewed: | 158 times |
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