theglobeandmail.com

A new term "two screeners" is used to describe the 70 percent of people under age 34 who watch TV while surfing the internet and the 50 percent of sports viewers also on an Internet-connected computer. This research from Park Associates supports the idea of something like NanoGaming, which allows viewers to interact with what they're watching and compete against other viewers for prizes, and you have what is potentially the killer marketing app for reaching this tech-savvy segment, experts say.

Submitted By:	Editor 10 months ago.
Category:	Branded Content/Entertainment
Tags:	ad technologies & vendors, demographics, ad buying & planning, signs of what's to come, alternative marketing, co-op marketing & partnerships, advertainment, cross media, entertainment, ad targeting, agencies & ad departments
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