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Personally I am a big fan of Malcolm Gladwell’s book The Tipping Point. So it was scary to me to read the title of a recent Fast Company article, “Is the Tipping Point Toast?”

The article has prompted numerous authors and observers to weigh in on the topic in the blogosphere. So with all the buzz, I just had to see if I could get in front of Duncan Watts, the scientist who stirred things up in the Fast Company piece written by Clive Thompson. Currently on sabbatical from Columbia University and working for Yahoo, Watts does a great job explaining a very complicated and intricate research project that he and his partner Peter Dodds conducted called Challenging the Influentials Hypothesis. Pay special attention to what he says, not only about his research but about social networks in general.

Submitted By:	phdunay 9 months ago.
Category:	Social Media
Tags:	Social Media, Influencers
Viewed:	75 times
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