In E-Mail Copy, Length Matters
- Hitch!
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No matter what media you use, Web copy, microsites, blogs and even good old fashioned direct mail pieces, it is said that keeping it short and simple is usually better. The argument in this piece is that it is the content of your copy, the subject line, and most importantly what your target audience responds to that determines the length of your material. You have to test for this and the article explains more.
| Submitted By: | Editor 6 months ago. |
| Category: | |
| Tags: | email, blog, post, length, how to, web, test, |
| Viewed: | 68 times |
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