
Media Relations is a Public Relations tactic that involves working directly with members of the news media in an attempt to garner editorial coverage. News coverage costs only our time to generate it and typically carries more credibility than advertising. There is no great mystery to good media relations. Anyone mastering some basic principles can become a good spokesman. This white paper explains how to do it.
| Submitted By: | HSquared 10 months ago. |
| Category: | PR New Rules |
| Tags: | media relations, news releases, editorial content marketing |
| Viewed: | 568 times |
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