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If You Let Them Build It, They Will Come? The Story of Best Buy's BlueShirt Nation

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marketingprofs.com

Gary Koelling and Steve Bendt were about to become popular guys in the 140,000-employee Best Buy corporation. They led the effort to build an internal social-networking site. Here is the story of how it happened.

Submitted By:	jmcdermott 8 months ago.
Category:	Social Media
Tags:	social marketing, internal communications, social media, Best Buy
Viewed:	253 times
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