Find Everything Content Marketing &
Custom Publishing to Grow Your Business
Custom Publishing to Grow Your Business
Content Marketing Resources
Joe Pulizzi’s Blog
DIY Microsites to the Rescue - a Q&A with Genoo's Kim Albee
The Art of the Free Sample - Content Survival Tips
Using Content as the Center of Your Marketing Strategy - Don't Miss this Event!
Why Custom Events Have Become the New Forum for Targeted Engagement
Age of Conversation Sequel - More Authors, More Must Have Content
Weekly Most Popular Articles
IBM and The Future of B2B Marketing - From Ed Abrams
- Hitch!
- 4
Overview of a presentation by IBM's Ed Abrams, VP of Marketing, about how IBM is adjusting to a "conversational marketing" stance versus a "command and control" mentality. Includes eight key points as to what IBM is focusing on right now to be successful in their online marketing strategies.
| Submitted By: | juntajoe 2 months ago. |
| Category: | Business-to-Business |
| Tags: | Ed Abrams, IBM, business-to-business, future of marketing, b2b, btob, best practices |
| Viewed: | 214 times |
| Emailed: | 2 times |