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IAB Issues Final Word on Rich Media Impressions

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publications.mediapost.com

In this article on MediaPost, the Interactive Advertising Bureau released final guidelines on the measurement of rich online media to better gauge the level at which ad impressions are counted in rich online application environments supported by AJAX and JSON technologies. The industry and the American Association of Advertising Agencies support the guidelines.

Submitted By:	Editor 12 months ago.
Category:	For Publishers
Tags:	IAB, web activity, ad impressions,
Viewed:	321 times
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