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First of all, here are some statistics: according to our own aggregate, ‘averaged’ data, open-rates for in-house mailing lists are running in the 30-40% region.

Average click-throughs for house lists are currently in the high single figures: 7%-9% (calculated as the percentage of messages delivered, rather than the percentage opened) .

In this ‘How to’ guide of mine, I explain how to measure whether your mailing lists (both in-house and third-party lists) meet or beat the open-rate norm.

Submitted By:	CarmelWhite 6 months ago.
Category:	ROI-Measurement
Tags:	Data Discovery, Data Quality, Data Lists & Databases, eMail Marketing, Metrics
Viewed:	340 times
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