How to Market to the Modern Mom
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It is estimated that moms spend 15% of the country's economy. It is also known that they make many of the household purchases. So why is it then that when it comes to advertising, most moms surveyed feel under served? This article from Forbes.com and msnbc.com looks at key factors to consider when marketing to moms. They speak a different language and want products that make them feel better about their parenting. Includes comments from P&G and GM. Includes focus on radio and magazine advertising.
| Submitted By: | Editor 1 year ago. |
| Category: | Print Magazines |
| Tags: | moms, motherhood, marketing, advertising, spending, magazine, print magazine, radio, gen-x, cafe mom, maya's mom, blogher, |
| Viewed: | 241 times |
| Emailed: | 0 times |