Has Branded Content Jumped the Shark?

juntajoe
brandweek.com

Article from Brandweek on the declining nature of branded content and product placement. A look at bud.tv, Unilever and a host of statistics.

Submitted By: juntajoe 2 years ago.
Category: Branded Content/Entertainment
Tags: product placement, branded content, branded entertainment, entertainment marketing, content marketing, bud.tv, brandweek, trends, statistics, stats
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