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GM to ad agencies: We need to talk

Editor
blogs.reuters.com

General Motors has asked the ad agencies it works with to cut their fees by as much as 20 percent this year and next, according to a Wall Street Journal article. This article includes the impact this could have on advertising and media as well as what to look for in the future.

Submitted By: Editor 3 months ago.
Category: News
Tags: General Motors, GM, advertising, spending, Detroit, automobile,
Viewed: 87 times
Emailed: 0 times


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