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This post by David Meerman Scott includes the link to his free ebook on the New Rules of Marketing and PR, now also in hardcover. He states that press releases have slowly changed over the last 10 years and while many marketing and PR people understand that press releases sent over the wires appear in near real-time on services like Google News, very few understand the implications for how they must dramatically alter their press release strategy in order to maximize the effectiveness of the press release as a direct consumer-communication channel.

Submitted By:	Editor 1 year ago.
Category:	PR New Rules
Tags:	press release, mainstream media, web 2.0, public relations,
Viewed:	325 times
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