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Four Tips to Building Quantifiable Marketing Programs

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marketingprofs.com

In this article, Becky Sheetz-Runkle from MarketingProfs lays out four simple steps to keep in mind about creating ROI for your marketing programs. Some of this seems like common sense, but many times marketers get so busy with the execution, they forget how important measurement becomes when the boss comes around.

Submitted By:	juntajoe 1 year ago.
Category:	ROI-Measurement
Tags:	Marketing ROI, measurement, tips, ideas, marketingprofs.com
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