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Finding conversational marketing’s heartbeat
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Discusses the four rules of conversational marketing:
"* The purpose of conversation is to create and improve understanding, not for one party to “deliver messages” to the other. That would be rude.
* People in productive conversation don’t repeat what they’re saying over and over. They learn from each other and move topics forward.
* Conversational marketing is carried out by human beings, writing and speaking in their own voices, for themselves—not just for their employers.
* Conversational marketing’s heartbeat is the human one, not some media schedule. Brands need to work incessantly to be understood within the context of the market conversation and to earn and keep the respect of their conversational partners."
| Submitted By: | juntajoe 10 months ago. |
| Category: | Transparency Issues |
| Tags: | conversational marketing, transparency, dialogue, cluetrain manifesto |
| Viewed: | 273 times |
| Emailed: | 0 times |