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50% of Senior Marketing Executives believe that the use of social media for corporate, product and brand marketing is a vital component of corporate communications that should be monitored at the executive level and allocated significant resources. Article describes research and results that public relations and marketing professions will see a shift as new strategy is needed to fill this new approach to communications.

Submitted By:	Editor 8 months ago.
Category:	Social Media
Tags:	viral marketing & buzz, research & stats, weblog marketing, signs of what's to come, alternative marketing, Europe, media convergence, cross media
Viewed:	134 times
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