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Dr Pepper Goes Viral for Flavor Intro
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Dr Pepper has a new flavor and with any new flavor should come a new ad. The music video-like "Cherry Chocolate Rain," which clocks in at 2:52, stars Internet flavor of the month Tay Zonday, better known as the guy who sings the song "Chocolate Rain." Dr. Pepper didn't turn to its advertising agency, WPP Group's Young & Rubicam, San Francisco. Instead, the soft drink maker engaged True Entertainment, a production company based in New York, to craft a viral video for Cherry Chocolate Diet Dr Pepper. This article includes the link to the ad to view online.
| Submitted By: | Editor 8 months ago. |
| Category: | Video |
| Tags: | Dr Pepper, new flavor, online advertising, production, video, YouTube |
| Viewed: | 336 times |
| Emailed: | 0 times |