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Downloadable Content Is Key To In-Game Advertising

Hitch!
1

mediapost.com

Great article on why downloadable content that modifies or expands games is also a perfect vehicle for advertisers and media buyers, giving them the flexibility they need to execute a product placement or integrate virtual display advertising effectively.

Submitted By:	Editor 2 months ago.
Category:	Branded Content/Entertainment
Tags:	video, games, online, xbox, EA, Microsoft, advertising, content, product placement,
Viewed:	87 times
Emailed:	0 times

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