
Some say Ivy Lee invented the news release in 1906. But since its invention, a news release only rarely has scored anyone a placement in the New York Times. But, as we have discussed before, the news release is not dead. It has evolved into a powerful tool for publicity and driving web traffic.
| Submitted By: | HSquared 11 months ago. |
| Category: | PR New Rules |
| Tags: | pr, news releases, media relations, content marketing, web traffic |
| Viewed: | 483 times |
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