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Demise of Venerable B2B Mags Signal Need for New PR Strategies

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7

contentmarketingtoday.com

B2B magazines are under severe pressure as ad revenues decline. Two great ones died recently. That means fewer obvious outlets for traditional PR coverage. It also means that it's time to rethink PR in the context of content marketing.

Submitted By:	newtbarrett 1 year ago.
Category:	Industry Trends
Tags:	Business-to-business, public relations, print magazines, news,
Viewed:	365 times
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