cmocouncil.org

According to the results of a major research initiative by the Chief Marketing Officers (CMO) Council, most technology vendors badly overestimate their effectiveness in addressing customer needs, while a majority of customers feel ignored and trapped in vendor relationships that are marred by broken promises. This article details the findings of the study including focus on six key findings. One of those findings is that fifty-six percent of vendors perceive themselves as being extremely customer-centric, but only 12% of customers agree.

Submitted By:	Editor 11 months ago.
Category:	Research
Tags:	major players news, best practices, pearls of wisdom, research & stats, CRM, b2b, loyalty & retention, major brands, computers & tech, worst practices
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