
When planning a custom publication, one of the first issues that needs to be addressed is what’s the most appropriate business model for the project. Who should do the advertising? Who should pay the expenses? This article covers the pros and cons of these questions and more.
| Submitted By: | Editor 3 months ago. |
| Category: | Custom Publishing/Media |
| Tags: | custom publishing, content, advertising, expenses, production, magazine, newsletter, resources, expertise, |
| Viewed: | 120 times |
| Emailed: | 0 times |