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Chris Hodge from Hodge Media Group delivers this overview on the custom publishing industry. As part of the post, he states that "Whatever the goal, launching a custom publication as part of a B-to-B marketing campaign needs to be handled within the context of a medium and long-term strategy in support of overall business objectives. And placing a company’s message and brand before the target audience should always be the goal of any custom publication as questions about the concept’s legitimacy continue to wane."
| Submitted By: | juntajoe 11 months ago. |
| Category: | Custom Publishing/Media |
| Tags: | custom publishing, statistics, research, reasons for |
| Viewed: | 509 times |
| Emailed: | 0 times |