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Custom Publishing’s Rapid Growth

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beyond175.com

There’s no question that custom publishing has gone mainstream as a marketing tool. It ranked #3 on the list of the 20 ways marketers spend their budgets in the most recent VSS Communications Industry Forecast & Report, behind only newspapers and broadcast TV, with $37.3 billion spent on CP in 2007.

Submitted By:	beyond175 3 months ago.
Category:	Integrated Content Marketing
Tags:	McMurry, Finanical, Banking, Content
Viewed:	125 times
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