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btobonline.com

Media Business article interviewing a variety of business-to-business publishers on how they position, sell and execute custom media/custom publishing programs within (for the most part) a traditional publishing environment. Interviews included with executives from Reed Business, Lebhar-Friedman, Nielsen Business Media, ComputerWorld, Hanley-Wood and SourceMedia.

Submitted By:	juntajoe 1 year ago.
Category:	For Publishers
Tags:	custom media, custom publishing, for publishers, business-to-business
Viewed:	450 times
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