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Condé Nast Eyes Eye-Tracking

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foliomag.com

Condé Nast recently partnered with eye tracking service provider MediaAnalyzer to analyze the effectiveness of its clients’ ads, especially for its long-term advertisers. Publishers can use the information to help design covers, monitor the effectiveness of advertisements and help plan Web site redesigns. According to MediaAnalyzer, this is their first magazine client. More information on the strategy behind this and the availability and accuracy of this technology in this article.

Submitted By:	Editor 7 months ago.
Category:	For Publishers
Tags:	eye tracking, web, website, design, user experience, publishers, Conde Nast,
Viewed:	91 times
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