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Buyers Don't Distinguish Sales from Marketing

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marketinginteractions.typepad.com

I was listening to a webcast today, by Richard Vancil from IDC. He had a lot of interesting things to say, but a couple of things really bring home the connection that could exist between marketing and sales, and some reasons why it doesn't. Many of which have to do with content...

Submitted By:	ardath 5 months ago.
Category:	Content Development
Tags:	customer-centric content, marketing content
Viewed:	173 times
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