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This article from the Financial Times Deutschland, focusing on the growing number of customer magazines and the frequency that they are read. Includes discussion on Mercedes magazine and BMW. Gives statistics that customer magazines employ 20, 000 people in Europe alone and are on average, read by the customer for 25 minutes. Includes insight from Forum, a Munich-based corporate publishing company, and Hemels, a Netherlands-based customer publishing group as well as the Association of Publishing Agencies.
| Submitted By: | Editor 8 months ago. |
| Category: | Custom Publishing/Media |
| Tags: | custom publishing, print magazines, UK, publishing, customer publishing, International Customer Publishing Federation |
| Viewed: | 303 times |
| Emailed: | 0 times |