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BtoB/Junta42 Match research finds nearly 30% of marketing budgets devoted to custom content
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B-to-b marketers will spend an average of 29.4% of their total marketing budgets on custom content and custom publishing initiatives this year, according to a joint research study conducted by BtoB and Junta42 Match.
The research was based on an online survey of 150 marketers conducted during the last week of March.
| Submitted By: | stomper 4 months ago. |
| Category: | Research |
| Tags: | custom publishing, content marketing, research, btob magazine, Junta42 |
| Viewed: | 270 times |
| Emailed: | 0 times |