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Bridging the Gap Between Online and Offline

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g5searchmarketing.com

But the online/offline opportunity goes in the other direction as well. Brand marketing in offline traditional media is known to influence and drive search behavior, in some cases. Knowing this, Google has quietly initiated a charge to tie online and offline media together and track their influence on each other.

Submitted By:	DevinDavis 3 months ago.
Category:	Integrated Content Marketing
Tags:	Michael Boland, Search Engine Watch, SES, Kelsey Group, G5 Search Marketing
Viewed:	90 times
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