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Branded Content Outperforms Standard Online Advertising - OPA study

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btobonline.com

Branded content outperforms standard forms of online advertising, according to a new study by the Online Publishers Association.

The study was based on an analysis of Dynamic Logic’s MarketNorms database, which provides benchmark data on more than 163,000 creative executions across hundreds of Web sites.

Submitted By:	juntajoe 4 months ago.
Category:	Branded Content/Entertainment
Tags:	branded content, research, opa, online publishers association
Viewed:	214 times
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