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Branded Content: Consumers are switched on to brands creating engaging content

juntajoe
ddrmag.co.uk

Interesting overview of branded content and branded entertainment in the UK. Contends that marketing executives are seeing results from branded content activities, and that the proliferation of new technology will only give more fuel to the fire. Includes a number of UK companies seeing positive benefits from branded content.

Submitted By: juntajoe 1 year ago.
Category: Branded Content/Entertainment
Tags: content marketing, branded content, branded content marketing association, UK, BCMA, branded entertainment, TV, IPTV
Viewed: 284 times
Emailed: 0 times


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